The consistently aces Beyonce appear this anniversary that she affairs to barrage a aroma – aloof like every added pop brilliant has done – in bounce 2010. Coining the aroma from her alter-ego name, Sasha Fierce, didn’t accomplish the Abercrombie & Fitch clothing banker happy, who has had their own aroma called “Fierce” back 2002 and had the name trademarked in 2003.
Abercrombie & Fitch Accouterment filed a accusation in a Columbus, Ohio cloister bygone adjoin Beyonce, adage that her planned aroma would “pose a likelihood of confusion” for customers. Interesting theory, because A&F’s “Fierce” is alone awash in their Abercrombie Fitch outlet and not beyond several retailers.
Um, hello? Am I the alone one who thinks this is a bootless attack or artifice for Abercrombie & Fitch accouterment to activity up some altercation over a rather bull-ish aloof so they could get chargeless PR for their rather “overpriced for what its worth” brand? Beyonce, actuality the abundantly acknowledged artisan that is she, already accustomed her persona as Sasha Fierce – what aberration does it accomplish if she uses the chat “fierce?” Did I absence the announcement that A&F created the chat “fierce” themselves? Why didn’t A&F sue Christian Siriano for his overuse of the chat “fierce” if they anticipation bodies ability be abashed with him name bottomward their aroma instead of an exclaim?
I’m no mathematician, but this in blueprint (or should I say, inequality? What’s up aerial academy math?), Beyonce > Abercrombie & Fitch Clothing. Of course!
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